70th Anniversary Canton Fair Kicks Off with Over 700 New Product Launches

The 140th China Import and Export Fair (Canton Fair) opened on October 15 at the Pazhou Exhibition Center in Guangzhou. Celebrating its 70th anniversary, the fair runs from October 15 to November 4 in three phases, covering a total exhibition area of 1.55 million square meters. Known as the barometer of China’s foreign trade, this edition follows the trend of Innovation, Green & Intelligence, gathering global buyers and suppliers for business negotiations and demonstrating the new momentum of Chinese manufacturing.

More than 32,000 exhibitors showcase nearly 4.88 million products. Over 11,000 exhibitors are specialized, sophisticated and leading enterprises. 64% of exhibitors apply industrial internet and artificial intelligence technologies into production. One major highlight: over 700 new product launch events will be held, with the number of debut products rising by 15%. New products account for 23.2% of exhibits and green low-carbon products account for 26%, both hitting record highs. A dedicated new product launch zone is set up for the first time to build an integrated platform for release, display and business matching.

The fair is arranged in three phases:

• Phase 1 (Oct 15–19): Advanced Manufacturing, including new energy, industrial automation and intelligent equipment.
• Phase 2 (Oct 23–27): Quality Home & Lifestyle, covering furniture, building materials and daily consumer goods.
• Phase 3 (Oct 31–Nov 4): Better Life, featuring healthcare, fashion products and more.

A series of new initiatives are rolled out this year. For the first time, all 10 categories of producer services are covered. Comprehensive digital smart services are available, attracting buyers from nearly 200 countries and regions worldwide.

We keep a close eye on the latest foreign trade trends reflected by the fair. The innovative products, low-carbon transformation and intelligent upgrading displayed at the fair clearly show the changing demands of overseas markets. Going forward, we will keep pace with global market trends, uphold innovation and sustainable development, continuously improve our products and services, seize international trade opportunities, and pursue win-win cooperation with global partners.